Author: Theunis Stoffberg
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ChatGPT’s New Shopper Research Feature Is Live — Is Your Business Ready for the Impact?
The Buying Journey Has Moved — And Most Businesses Aren’t Ready Customers no longer start their buying journey on Google, on your website, or inside your app. They now begin inside ChatGPT. With the rollout of ChatGPT’s new Shopper Research and the September 2025 Stripe collaboration accouncement, which enables in-app purchases inside ChatGPT—customers can instantly…
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B2B AI Visibility: Be Seen in ChatGPT, Grok, and Google AI Overviews
If you run a B2B company, you don’t need another article telling you “AI is changing everything.” You already feel it. Your website traffic is flattening or dropping even though you’re still ranking in Google. Your sales team is getting inbound leads who say, “I didn’t find you on Google… ChatGPT recommended you.” Your prospects…
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Why are Retrieval-Augmented Generation (RAG) important for Answer Engine Optimisation?
What are Rags and how do they relate to citations or answers in large language models like Chat-GPT, Gemini, Claude or Perplexity? Think of RAGS as a sophisticated dynamic database structure that allows for the storage, update and retrieval of information RAGs are the backbone technology behind AI Search, AI Overviews, and LLM citations. To…
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7 Ways to Predict Customers’ Questions in ChatGPT and Other LLMs
Ever wondered what your customers are really asking AI LLMs like Chat GPT and Gemini before they find your brand? This article reveals seven proven ways to predict those questions — and turn them into Answer Engine Optimisation opportunities. 1. Understand That LLMs Mirror Human Curiosity Large Language Models (LLMs) like ChatGPT, Gemini, Claude, and…
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AI SEO: 3 Technical Reasons Why Your Website Isn’t Showing Up on AI — And How to Fix It
As artificial intelligence becomes the new gateway to online information, your website’s visibility doesn’t just depend on Google rankings anymore. AI agents like ChatGPT, Claude, or Perplexity are starting to browse the web, summarize pages, and even recommend products — but many sites are still invisible to them. If your content isn’t showing up when…
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GEO: Building Structured Endpoints On Your Website That Link Directly To LLM’s
The Technical Requirements for AI Discovery Points Think of /ai/query, /ai/products, and /ai/company as your AI sitemap — not for humans, but for the next generation of digital assistants that will increasingly shape discovery, decisions, and demand. As conversational AI becomes the new search layer of the web, brands are realizing that visibility now depends…
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The Future of AI Search: From Keywords to Conversations
For years, SEO professionals optimised for keywords—single terms, short phrases, or long-tail strings. But that era is rapidly closing. We are entering a new phase where people don’t just type keywords; they ask questions. And not just simple questions either—complex, multi-layered, context-driven questions that reflect how humans actually think. This shift is rewriting the rules…